Last Updated: September 2026
Smartbrand Expeditions (“Smartbrand Expeditions”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website, planning a trip, making an enquiry, or communicating with us.
This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit our website
It also explains certain rights available to you under applicable privacy laws, including the General Data Protection Regulation (GDPR) where applicable to visitors from the European Economic Area (EEA) and other jurisdictions where similar protections apply.
1. Who We Are
Smartbrand Expeditions
Arusha, Tanzania
Website: https://smartbrandexpeditions.com/
Email: info@smartbrandexpeditions.com
Privacy enquiries: privacy@smartbrandexpeditions.com
Phone / WhatsApp: +255 663 233 507
For questions concerning how we handle your personal information, you may contact us at:
privacy@smartbrandexpeditions.com
2. Information We Collect
We may collect personal information when you interact with our website, request information about our trips, submit an enquiry, communicate with us, or otherwise use our services.
Depending on how you interact with us, this may include:
Information you provide directly
- Full name
- Email address
- Telephone or WhatsApp number
- Country of residence
- Travel dates
- Number of travellers
- Travel preferences
- Destination preferences
- Accommodation preferences
- Safari or activity preferences
- Budget information where voluntarily provided
- Information contained in enquiries or messages
- Other information you voluntarily provide when planning your trip
You are not required to provide information that is not necessary for the particular service or enquiry you are making.
3. Information Collected Through Trip Planning and Enquiries
Our website may provide forms such as Plan My Trip, contact forms, trip enquiries, and other travel-planning features.
When you submit information through these forms, we use the information to understand your requirements and respond to your request.
For example, information submitted through a trip-planning form may be used to:
- Understand your travel preferences
- Prepare or recommend an itinerary
- Provide pricing or availability information
- Contact you regarding your enquiry
- Arrange accommodation, activities, transport or other travel services
- Follow up on your request where appropriate
Please do not submit sensitive personal information through a general enquiry form unless it is specifically requested and necessary.
4. Information Collected Automatically
When you visit our website, certain technical information may be collected automatically by our website and its supporting services.
This may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Approximate location derived from technical information
- Pages visited
- Referring website
- Date and time of visits
- Website interactions
- Technical information relating to website performance and security
Some of this information may be collected through cookies and similar technologies.
Where required, non-essential cookies and tracking technologies are activated only after obtaining the appropriate consent.
5. Cookies and Similar Technologies
Smartbrand Expeditions uses cookies and similar technologies to operate and improve our website.
Cookies may be used for purposes including:
- Essential website functionality
- Remembering preferences
- Website security
- Understanding how visitors use our website
- Measuring website performance
- Improving our services and user experience
We distinguish between necessary cookies and optional cookies such as statistics or marketing technologies where applicable.
You can manage your cookie preferences through our cookie consent mechanism.
For detailed information about the cookies used on our website, please refer to our Cookie Policy.
6. Google Analytics
We may use Google Analytics to understand how visitors interact with our website and to improve our website, content, services and marketing activities.
Google Analytics may collect information such as:
- Pages visited
- Approximate geographical information
- Device and browser information
- Referral sources
- Website interactions
- General usage patterns
Where consent is required, Google Analytics is configured to respect your consent preferences.
You can manage your preferences through our cookie consent controls.
Google Analytics is provided by Google. Information about Google’s handling of data is available through Google’s own privacy documentation.
7. Third-Party Services
Our website may use certain third-party services to provide functionality, content, security, analytics or communication features.
Depending on the features available on the website, these may include services such as:
- Google Analytics
- Google Maps
- YouTube
- Social media platforms
- Website hosting and infrastructure providers
- Security and performance services
- Email and communication services
- Booking and travel-management services
Some third-party services may process information independently under their own privacy policies.
Where a third-party service requires non-essential cookies or tracking technologies, we aim to ensure that these are handled through our consent mechanism where legally required.
8. WhatsApp and External Communication
We may provide WhatsApp and other communication links so that travellers can contact Smartbrand Expeditions directly.
If you choose to communicate with us through WhatsApp or another third-party communication platform, your communication may be processed according to that provider’s own terms and privacy policy.
We recommend reviewing the privacy practices of those services before using them.
9. How We Use Your Information
We may use personal information for purposes including:
- Responding to enquiries
- Planning and customizing trips
- Preparing itineraries
- Providing quotations and travel information
- Communicating with travellers
- Managing bookings and travel arrangements
- Providing requested services
- Improving our website and services
- Understanding website usage and performance
- Maintaining website security
- Preventing fraud, abuse or misuse
- Complying with applicable legal obligations
- Sending relevant communications where permitted
- Improving our marketing and customer experience
We will not use your personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by applicable law.
10. Legal Bases for Processing
Where applicable, we process personal information on one or more of the following legal bases:
Consent
Where you have given consent, such as for certain cookies, analytics or marketing communications, we process your information based on that consent.
You may withdraw consent where applicable.
Contract or requested pre-contractual steps
We may process information where it is necessary to respond to a booking request, prepare an itinerary, provide a quotation, or take steps requested by you before entering into a contract.
Legitimate interests
We may process information where necessary for legitimate business interests, such as website security, service improvement, customer communication and business administration, provided those interests do not override your applicable rights and interests.
Legal obligations
We may process or retain information where necessary to comply with applicable laws, regulations, legal processes or legitimate requests from authorities.
11. How We Share Information
We do not sell your personal information.
We may share relevant information with trusted service providers or travel partners where necessary to provide the services you request.
Depending on your trip, this may include relevant:
- Accommodation providers
- Safari and tour partners
- Guides
- Transport providers
- Activity providers
- Communication and technology providers
- Booking or travel-management platforms
- Professional advisers
- Government or regulatory authorities where legally required
We aim to share only information that is reasonably necessary for the relevant purpose.
12. International Data Transfers
Some of our technology providers, communication platforms, analytics providers, or travel partners may process information outside Tanzania or outside your country of residence.
Where applicable privacy laws require safeguards for international transfers, we seek to use appropriate safeguards or other lawful mechanisms for such transfers.
13. Data Security
We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.
These measures may include:
- Website security controls
- Access restrictions
- Secure hosting infrastructure
- Password and account protections
- Security monitoring
- Regular website maintenance and updates
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
14. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing services, maintaining business records, resolving disputes, enforcing agreements and complying with legal obligations.
The appropriate retention period may vary depending on:
- The nature of the information
- The purpose for which it was collected
- Whether you have an ongoing relationship with us
- Applicable legal or regulatory requirements
When information is no longer required, we may securely delete or anonymize it.
15. Your Privacy Rights
Depending on where you live and the applicable law, you may have rights relating to your personal information.
These may include the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Request restriction of certain processing
- Object to certain processing
- Withdraw consent where processing is based on consent
- Request portability of certain information
- Lodge a complaint with a relevant data protection authority
These rights are subject to applicable legal limitations and requirements.
16. Rights of Visitors from the EEA and Other Jurisdictions
If you are located in the European Economic Area or another jurisdiction with applicable data-protection legislation, you may have additional rights under the laws applicable to you.
For example, where the GDPR applies, you may have rights relating to access, rectification, erasure, restriction, objection, data portability and withdrawal of consent.
We will consider valid requests in accordance with the applicable law.
17. Children’s Privacy
Our website and services are intended primarily for adults planning or participating in travel.
We do not knowingly seek to collect personal information from children through the website without appropriate involvement or authorization from a parent or legal guardian where required by law.
If you believe that a child has provided personal information to us inappropriately, please contact us at:
privacy@smartbrandexpeditions.com
18. Third-Party Websites and Links
Our website may contain links to websites, social media platforms, booking services, maps, videos or other third-party services.
We are not responsible for the privacy practices, security or content of third-party websites.
We encourage you to review the privacy policies of third-party websites before providing them with personal information.
19. Marketing Communications
Where permitted by law and where appropriate consent has been obtained, we may contact you about relevant travel services, offers, destinations, news or other information that may be of interest to you.
You may request to stop receiving marketing communications at any time by contacting us or using an available unsubscribe mechanism.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, website, technology, legal requirements or privacy practices.
When we make changes, we will update the Last Updated date at the beginning of this Privacy Policy.
We encourage you to review this page periodically.
21. Contact Us
If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have concerns about how your personal information is handled, contact us:
Smartbrand Expeditions
Arusha, Tanzania
General enquiries:
info@smartbrandexpeditions.com
Privacy enquiries:
privacy@smartbrandexpeditions.com
Phone / WhatsApp:
+255 663 233 507
